Photography Hourly Rates are Bad for You!
Photography Hourly Rates are Bad Because:
- PERCEIVED VALUE IS LOW ON PHOTOGRAPHY HOURLY RATES:
Charging hourly for your photography is bad for branding. It lowers your perceived value. People enjoy paying for experiences. We’ll splurge on a vacation, a day at Disneyland or a nice dinner. We want the experience of ambiance, the company we keep and the service. That’s why expensive menu items are something to celebrate. This is why people say “treat yourself” or “I deserve it! I’ve worked hard” when having an experiential moment.The same cannot be true about a junk food item. It’s considered a necessary evil for the moment. Imagine going from class to class in your school, and starving. There’s a vending machine with sugary items down the hallway.Is the trip to the vending machine enjoyable or filled with regret ahead of putting your money in? How’s the regret after you have your low-quality sugar snack? It’s a waste of money, a bad experience, regret-filled and not something you’re proud of. But it was cheap, easy and available! That’s what photographers who charge by the hour could look like. It’s a bad perception of who they are and what they offer.
YOU’RE AN ARTIST, NOT A VENDING MACHINE:
Stop charging for your photography with hourly rates. You’re an artist, not an hourly machine and I want you paid like an artist. When you charge for your work, make it for the experience not for the hours. Customers will pay a decent rate for something that makes them feel special or brag about.
Charging for the hour robs your business of that opportunity. Avoid photography hourly rates where you can.
You’ll be something that’s quick. You’ll be a decision from haste, not from privilege. There’s no privilege in sitting for a photographer for one hour, looking at your watch. It’s hard to think of that as an artist experience. It’s even harder to pay a big budget for something that’s a photography hourly rate. Let me further convince you before we discuss how to fix it.The short of this: When you act like a vending machine. You’ll get compensated like a vending machine.
- You’re Cornered!
Now that I have your hourly rate, I have your minute rate. Once you’re an hourly photographer, you’re also a “minutely” photographer. Watch the video, it’s going to break you down even more below!
Hourly Photographers Become Minutely-Photographers
(side note: that’s actually bad and my photography pricing course will teach you how to make more).
What is a Better Way to Charge for Photography?
When Is Hourly Pricing for Your photography OK?
There is one situation where charging by the hour is good. That’s when you establish yourself as a session photographer first. Then you can add additional hours for photographing or post-process retouching.
Example: I hire you for a 4 hour shoot (half-day session). Then I brought many outfits and really love the images you’ve created. I ask what it would be to get an additional. You can then charge for that extra hour after the session fee was already established.
Need Photography Business Help?
I’m really glad this blog about photography hourly rates helped you. I think this article would help you even more. It’s about 5 photography money myths.
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